SEFLIN 2011–Bridges to Technology: New Roles for Libraries Friday, Jul 29 2011 

Thanks to all SEFLIN 2011 Bridges to Technology Conference attendees who entered our drawing for THE TECH SET® titles and Teaching Information Literacy Online. The winners are pictured below.

Left to right: Lisa Jackson, Sally Smollar, Bonnie Rothschild, Rachel Owens, Georgina Del Valle, Dani Lichtenberg, Diane Kachmar, Veronica Gonzalez, and Merlene Nembhard

How-To-Do-It Tip: Avoid the Six Common Causes of Communication Accidents Wednesday, Jul 27 2011 

How-To-Do-It Tip

Helping patrons at the reference desk is one of the most important aspects of a librarian’s job. But even the best librarian can often leave a patron asking more questions than they had when they arrived.

Today’s How-To-Do-It Tip comes from Conducting the Reference Interview: A How-To-Do-It Manual  for Librarians, Second Edition by Catherine Sheldrick RossKirsti Nilsen, and Marie L. Radford, where you can find hundreds of other exercises and examples to help you practice effective reference transactions.

The reference interview tends to go wrong in predictable ways that can be avoided or at least remedied through the use of basic microskills. Avoiding these predictable communication accidents can go a long way toward increasing reference success, well beyond 55 percent. Here are six common problems together with suggestions for how to avoid them.

1. Not acknowledging the user. Establish immediate contact with users by acknowledging their presence through eye contact and other immediacy behaviors, and by restating the initial question.

2. Not listening. The inexperienced interviewer talks more than the experienced interviewer who does more listening. Librarians who are talking or thinking ahead about search strategies might be trying to help but they aren’t listening, and they will probably miss important clues. Practice active listening; pause or use an encourager instead of responding at length to everything the user says. To show that you are listening, use appropriate body language and show that you have understood what was said by using the skills of reflecting content or summarizing.

3. Playing twenty questions. An open or sense-making question such as, “What would you like to know about X?” will get you further in less time than playing twenty questions and asking, “Is it this? Is it that?”

4. Interrupting at inappropriate times. If you are talking or cutting off a user who is telling you something that’s relevant to the query, you’re not listening. Use pauses or encouragers to signal to users that it’s their turn to talk. When you need to redirect the conversation back to the purpose of the interview, wait until the user finishes and then employ closure.

5. Making assumptions. Some assumptions are necessary, such as assuming that a user would like some kind of help. But assumptions based on the user’s appearance or on your own perception of the problem are usually inaccurate and may be offensive if you make them explicit. Instead of premature diagnosis, ask sense-making questions such as, “Could you tell me a little bit about how you plan to use this information?”

6. Not following up. Recover from other communication accidents by following up. Ask a closed or open follow-up question such as, “Did that help you?” or “What other help would you like?” Even when you’re busy, invite the user to ask for further help or give instructions (“If you don’t find it, ask the person at the Information Desk”).

-Excerpted from: Conducting the Reference Interview: A How-To-Do-It Manual for Librarianspp. 15-16. ©2011 by Neal-Schuman Publishers, Inc. All rights reserved.

Remember, there is a practical, new How-To-Do-It Tip from Neal-Schuman’s acclaimed How-To-Do-It Manuals® every two weeks. Make sure you never miss an update by subscribing to our blog feed or signing up for email delivery.

Let Your Library Lead the Way in Saving Money by Getting Started with Cloud Computing Wednesday, Jul 20 2011 

Vivek Kundra, chief information officer for the government, said cloud computing could save the country billions of dollars. Photo: Jonathan Fickies/Bloomberg News via The New York Times.

The federal government plans to close 800 computer centers over the next four years, replacing them with cloud computing services, The New York Times reported today. According to the article, Kundra said that using cloud computing, which allows users to send and store information over the Internet, could save the government about $5 billion per year.

It looks like the U.S. is following a trend that so many libraries have already embraced. Cloud computing improves efficiency and saves time and money for libraries and their patrons. Getting Started with Cloud Computing: A LITA Guide, edited by Edward M. Corrado and Heather Lea Moulaison, takes librarians through the process of implementing cloud computing in their organizations with detailed instructions and concrete examples from real-world libraries.

Click here to learn more about Getting Started with Cloud Computing: A LITA Guide.

Click here to read the full New York Times article.

Draw Users to Your Archives with Helpful Marketing Guidance Tuesday, Jul 19 2011 

Archives house a wealth of intriguing documents and artifacts, but archivists often struggle to promote them. With the forthcoming Public Relations and Marketing for Archives: A How-To-Do-It Manual, editors Russell D. James and Peter J. Wosh, along with a group of highly experienced contributors, simplify the marketing process and will help you show off your collection to patrons, donors, and collaborators alike. From the press release:

“Over the past few years, archivists have made a stronger effort to promote their materials with an inclusive approach, targeting new audiences and communities. Archivists need to ensure that their collections appeal to users of varied ages and ranging from novice to expert. Public Relations and Marketing for Archives: A How-To-Do-It Manual, to be published by Neal-Schuman Publishers and the Society of American Archivists on August 31, 2011, addresses these ambitions and presents practical strategies for drawing users and donors to archives, by using Web sites, social media, blogs, newsletters, presentations, and many more tactics.”

Click here to find out more about this and other titles in Neal-Schuman’s press release database.

Interview with Dawn Bassett Tuesday, Jul 12 2011 

Facelifts for Special Libraries

The SLA Western Canada publication Wired West recently interviewed Dawn Bassett, co-author of Facelifts for Special Libraries: A Practical Guide to Revitalizing Diverse Physical and Digital Spaces, about her book. From the interview:

“In library school I took a course called Writing and Publishing in the Book Trade for Children, which not only left me with a broader understanding of all of the steps involved in publishing for any market – but our instructor, Maggie de Vries, challenged those of us who were interested in publishing to write and submit something consistently. This inspired me to promise myself to write and submit at least one article a year.  This promise has stuck and I have managed to have at least one item published every year since about 2004.”

-Dawn Bassett, Wired West, 2011 vol. 14 issue 2

Click here to read more about the process behind publishing the book, challenges, and Bassett’s advice for library and information professionals.

Click here to learn more about Facelifts for Special Libraries: A Practical Guide to Revitalizing Diverse Physical and Digital Spaces.

Enter Virtual Worlds with Innovative New Guide Friday, Jul 8 2011 

Virtual worlds are fascinating, unknown sphere, and are as rich with information as the physical world is. Information Dynamics in Virtual Worlds: Gaming and Beyond will help you discover what you can find there and how you can access it. From the press release:

“As virtual worlds like Second Life phase in and out of popularity, they generate information about themselves and their virtual realms. Understanding, assessing, and using this information requires skills distinct from dealing with information in the physical world. Information Dynamics in Virtual Worlds: Gaming and Beyond looks at the theory, practice, and techniques for learning about virtual worlds and accessing the information within them.”

Click here to find out more about this and other titles in Neal-Schuman’s press release database.

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