Whether you are seeking or granting a content license, you must weigh the pros and cons of a dizzying array of sources, practices, media, pricing, and rights. Content Licensing: Buying and Selling Digital Resources, to be released in North America by Neal-Schuman on December 15, 2009, is a wide-ranging and comprehensive guide to providing, disseminating, and licensing all types of digital content. Author Michael Upshall provides a step-by-step introduction to all of the elements involved in the content licensing process. He examines licensing as it applies to a range of           different online media and e-books, and includes a number of business model examples. Upshall offers guidance for conversion and access management, and explains the many types of aggregators and the ways in which users search for and retrieve content. Eleven chapters cover copyright and royalties, important licensing technology, data formats, standards and metadata.Then Upshall concludes with his forward-looking recommendations and insights into future developments in content licensing.

Content Licensing: Buying and Selling Digital Resources is an essential, practical resource for publishers, library and information professionals, content developers or anyone looking to better manage electronic resources and understand digital content licensing as it applies to their own organization.

Content Licensing: Buying and Selling Digital Resources
ISBN 978-1-84334-333-2.
Chandos Publishing 2009.
6 x 9. 250 pp. $95.00.

About the Author
Michael Upshall is an associate consultant of Oxford Brookes University, a member of the British Computer Society (MBCS), and a chartered member of the Institute of Library and Information Professionals (MCLIP). He edits Elucidate, the journal for the UK Electronic Information Group. He has over twenty years’ experience in publishing, including positions with Longman, Dorling Kindersley, TSO and Random House, before co-founding Helicon Publishing, creators of the UK’s first CD-ROM and first online encyclopedias.

About Neal-Schuman Publishers and Chandos Publishing
Founded in 1976, Neal-Schuman Publishers is based in New York City
with offi ces in London, UK. Neal- Schuman is a leading publisher of
professional and academic titles in all areas of library and information
studies. Since June 2009, Neal-Schuman has also been the exclusive
North American distributor for titles from the United Kingdom’s Chandos
Publishing, a division of Woodhead Publishing Limited. Chandos books
are a leading, highly practical source of authoritative information
for professionals and researchers worldwide.

For More Information and/or Cover Art
Contact Sarah Eisenberg
sarah.eisenberg@neal-schuman.com
100 William Street, Suite 2004
New York, NY 10038
212-925-8650
www.neal-schuman.com