Exploring methods to boost search engine rankings can be a boon to web site traffic. In order to generate successful results, anyone involved with web site creation or maintenance must understand the practical steps and implementation guidelines for search engine optimization or “SEO.” Website Visibility: The Theory and Practice of Improving Rankings, to be released in North America by Neal-Schuman Publishers on November 20, 2009, presents fundamental elements, best practices, and highly effective models for improving website visibility.

Author Melius Weideman’s easy-to-follow guide explores users, web pages and search engines, and provides readers with clear recommendations for using SEO. He examines the crucial elements that contribute to website visibility and offers guidance for each one’s practical application.

Weideman also presents important research and real-life examples to document good, bad, and ugly practices. He covers issues like tagging requirements, link spamdexing and potential penalties, and marries academic results to practice through proven examples and their actual effects on rankings.

Written by a highly respected author in the search engine field, Website Visibility: The Theory and Practice of Improving Rankings is an essential handbook for anyone who wants to improve website rankings on search engine results pages.

Website Visibility: The Theory and Practice of Improving Rankings

ISBN 978-1-84334-473-5. Chandos Publishing 2009. 6 x 9. 200 pp. $99.95.

About the Author
Melius Weideman is Head of Research Development at the cape Peninsula university of Technology in Town, South Africa. During the past two and a half decades he has lectured, researched and published extensively on website visibility, search engines, information retrieval, computer viruses and other technological areas.

About Neal-Schuman Publishers and Chandos Publishing
Founded in 1976, Neal-Schuman Publishers is based in New York city with offices in London, UK. Neal-Schuman is a leading publisher of professional and academic titles in all areas of library and information studies. Since June 2009, Neal-Schuman has also been the exclusive North American distributor for titles from the united Kingdom’s Chandos Publishing, a division of Woodhead Publishing limited. books are a leading, highly practical source of authoritative information for professionals and researchers worldwide.

For More Information and/or Cover Art
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