An IntroductionBy Stephanie L. Maatta
Your library can help your community’s businesses grow with this, the most current and comprehensive guide to business information sources available!ISBN: 9781555707590
• How do I find out the true value of a company’s sales?
• What’s the best kind of resume to write for someone who’s been out of the job market for a long time?
• What’s the best way for my small business to begin advertising on the Web?
When patrons come in asking questions about marketing, franchise operations, and career resources, you want to be prepared to give them the best answers possible, but where can you turn for very quick, authoritative advice?
Business Information Sources and Services in the 21st Century: An Introduction meets the needs of today’s business librarian by providing the most current approach to researching business questions. A solid foundation for serving clients with business information needs in a timely and efficient manner, it combines in depth descriptions of major business information resources, in all formats, with explanations of concepts essential for using these resources effectively. The over-arching theme throughout each section of this guide is the importance of critical evaluation when selecting and using business information resources.
The book is divided into three parts, with links between strategies and resources throughout the chapters for greater efficiency. Part 1 presents foundational and introductory background necessary for developing the critical skills of business information research. Part 2 focuses on the range of special topics and resources available for business research. Part 3 focuses on professional development in business librarianship, including activities and resources for maintaining current knowledge and enhancing skills.
Both librarians and experienced researchers will find useful information in this final part to help them on the job. Your patrons will appreciate the range of resources available and apply them to diverse business problems immediately.